Conceptual Process

Ask    Annika Windon - z3467629
Assessment 2 - #10In this piece of experimentation I cut out text from advertisements in magazines and put them on pill bottle labels. I was experimenting with different ways to convey the idea of comparing consumerism to drugs that I have been exploring through my last few pieces. 

Assessment 2 - #10
In this piece of experimentation I cut out text from advertisements in magazines and put them on pill bottle labels. I was experimenting with different ways to convey the idea of comparing consumerism to drugs that I have been exploring through my last few pieces. 

— 11 months ago
#cofa1002 
Assessment 2 - #9Using Photoshop again I put popular logos on images of pills to continue with the exploration of comparing consumerism to drugs. The bright colours of the pills reflect the colours used in advertising.  

Assessment 2 - #9
Using Photoshop again I put popular logos on images of pills to continue with the exploration of comparing consumerism to drugs. The bright colours of the pills reflect the colours used in advertising.  

— 11 months ago with 3 notes
#cofa1002 
Assessment 2 - Final Piece Through Convergent Thinking I came up with this final piece. I made a label for a pill bottle which says ‘Retail Therapy’. It explores the concept of consumerism and how companies advertise their products promising people it will make them feel and look better. People buy consumer products with the belief that they will cure them and make them happy. Through my use of black and white rather than colours I hope to convey this negative aspect of consumerism in society. 

Assessment 2 - Final Piece 
Through Convergent Thinking I came up with this final piece. I made a label for a pill bottle which says ‘Retail Therapy’. It explores the concept of consumerism and how companies advertise their products promising people it will make them feel and look better. People buy consumer products with the belief that they will cure them and make them happy. Through my use of black and white rather than colours I hope to convey this negative aspect of consumerism in society. 

— 11 months ago
#cofa1002  #assessment 2 

Assessment 2 - #8 
In this experimentation I used Photoshop to put the word ‘BUY’ on an image of a pill (above left). This further explores the negative side of consumerism and it’s comparison to drugs. The pill with the word ‘BUY’ on it further explores the idea that companies are selling us their products and promising us they will make us better, similar to how you would take a pill to feel better. I wanted to explore the idea of consumer products being treated like a cure and the solution to our problems. Kruger’s artwork ‘Buy Me I’ll Change Your Life’ (above right) also explores this idea of consumer goods being a cure, which I used as inspiration. 

— 11 months ago
#cofa1002 

Assessment 2 - #7 
I did some research on the negative effects of consumerism. I discovered that not only are there environmental impacts, but also psychological and health problems associated with consumerism in society. The below links are some that I looked at.
http://www.globalissues.org/article/238/effects-of-consumerism
http://www.apa.org/monitor/jun04/discontents.aspx
http://www.verdant.net/society.htm

— 11 months ago
#cofa1002 
Assessment 2 - #6I decided to use an alien method to convey consumerism and it’s comparison to drugs. I have never made a GIF before as I usually prefer to create stationary pieces. I thought a GIF was a good way to convey the logos and colours used in advertising and the disorienting effect they have by being exposed to so much colour and information at once. 

Assessment 2 - #6
I decided to use an alien method to convey consumerism and it’s comparison to drugs. I have never made a GIF before as I usually prefer to create stationary pieces. I thought a GIF was a good way to convey the logos and colours used in advertising and the disorienting effect they have by being exposed to so much colour and information at once. 

— 11 months ago
#cofa1002 

Assessment 2 - #5
I experimented with colour and the addition of pills to convey the negative side to consumerism, using Divergent Thinking to take the previous idea further. I want to explore the idea of consumerism being like a drug with products being forced on us and promising they will make us feel and look better. Banksy’s artwork (above right) conveys this idea of consumerism being forced upon us. 

— 11 months ago
#cofa1002 
Assessment 2 - #4Andy Warhol uses bright colours in his ‘pop art’ to convey popular culture and advertising. The above image (Marilyn Monroe, 1962-1967) is an example of this. I am interested in exploring colour in relation to consumerism and advertising. 

Assessment 2 - #4
Andy Warhol uses bright colours in his ‘pop art’ to convey popular culture and advertising. The above image (Marilyn Monroe, 1962-1967) is an example of this. I am interested in exploring colour in relation to consumerism and advertising. 

— 11 months ago
#cofa1002 

Assessment 2 - #3
Looking at other artists who explore consumerism, I decided to use the technique of uncreativity to make a more modern version of Andy Warhol’s ‘210 Coca Cola Bottles, 1962’ (top image). Warhol’s artwork explores the mass-production of goods such as Coca-Cola, shown in the repetition of the same image.  While Coca-Cola was a major consumer product in the 1960s, I feel that Apple represents today’s consumer culture. I used Photoshop to create this (bottom image), which is a more modern technique to the methods used by Warhol. In this way I experimented with uncreativity to explore consumer culture in the present day.

— 11 months ago
#cofa1002 

Assessment 2 - #2
In this piece (top left image) I experimented with text used in a simplistic style to convey ideas about consumerism and it’s prevalence in society. I was inspired by artists such as Banksy (bottom image) and Barbara Kruger (top right; Untitled (I Shop Therefore I Am) 1987) who also use text to explore consumerism in their works. I was also experimenting with using materials which reflect to my concept of consumerism; I used receipts as the background for the text.
(Quote from John Lennon’s song ‘Imagine’)  

— 11 months ago
#cofa1002